RELEASEMJ003 · A.R. Rahman x maajja — Neeye Oli·RELEASEMJ004 · SHAQ-T · dasa — Kalliyugam·RELEASEMJ005 · Shan Vincent de Paul · Ami — Amnesia·PRESS2021.04 · A.R. Rahman introduces an artist-first label·PRESS2023.11 · Enjoy Enjaami crosses 500M views·PRESS2024.06 · Toronto ⇆ Chennai: building a two-city studio·MILESTONEEnjoy Enjaami crosses 500M views·ON AIRNow spinning at maajja HQ — Neeye Oli (A.R. Rahman x maajja)·RELEASEMJ003 · A.R. Rahman x maajja — Neeye Oli·RELEASEMJ004 · SHAQ-T · dasa — Kalliyugam·RELEASEMJ005 · Shan Vincent de Paul · Ami — Amnesia·PRESS2021.04 · A.R. Rahman introduces an artist-first label·PRESS2023.11 · Enjoy Enjaami crosses 500M views·PRESS2024.06 · Toronto ⇆ Chennai: building a two-city studio·MILESTONEEnjoy Enjaami crosses 500M views·ON AIRNow spinning at maajja HQ — Neeye Oli (A.R. Rahman x maajja)·
maajja
/ Division 05 — IP & Universes

Owned at
the source.

We build Tamil-first cultural properties — characters, sounds, worlds — that we own outright at inception. Music, film, gaming and merchandise radiate from a single source. No licensing tax. No erasure.

/ The vault

Active properties

U.001

Enjaami

Music · Film · Merch
EST. 2021

From folk-hip-hop single to expanding cultural universe.

U.002

Casteless

Music · Doc · Live
EST. 2022

Anti-caste collective; live tour and feature documentary.

U.003

Jaffna 84

Series · Graphic novel
EST. 2024

Diaspora memory project. Animated short in development.

U.004

Kuthu Sound

Music tech · Sample lib
EST. 2025

Tamil percussion sample library and sync catalogue.

U.005

TBA

EST. 2026

Acquisition target announced Q2.

01

Source ownership

Trademarks, masters and visual identity registered at inception across IN, CA, US, UK.

02

Cross-format build

Each property is conceived to live across at least three formats from day one.

03

Community equity

Profit shares for the originating artists — no buy-outs, no clawbacks.

/ Partnerships

Co-create
a universe.

We co-develop IP with brands, studios, game publishers and toy companies looking to build authentic Tamil and South Asian properties — not cosmetic localizations.

Start a partnership →